Thursday, June 16, 2011

FINANCIAL INSTRUMENTS OF THE WEALTHY?





Some years ago this brief landed on my lap. I was asked to shoot several musicians with their instruments of choice. The client was a bank. So I thought parallels were being drawn between music instruments and financial instruments. I think I read it too deeply. In the end, the campaign was to launch a premier banking service for high nett worth individuals. I guess the campaign must have worked, as the images ran for a long time. I was particularly proud of these because they were my first commission in B+W.